The Guardian, Saturday 27th October 2018. Pawsecco, anyone? Millennials splurge on pampered pets. https://www.theguardian.com/lifeandstyle/2018/oct/27/millennials-pampered-pets-pyjamas-cakes Next weekend, the national pet show in Birmingham will welcome 25,000 people looking to buy the latest new pet products, including dog beer, satirical chew toys that look like Boris Johnson and Theresa May, ski gear for dogs, cage decor for rodents and a £690 guinea pig house. Nearly half of those attending are expected to be millennials. Theresa May chew toy by Pet Hates Toys.